One of the world's leading leisure travel companies, TUI, has released its findings on what trends are currently occurring within the travel industry.
TUI, which is the owner of more than 240 brands, catering to over 30 million customers, took data from 13 of its source markets to examine the possible trends among summer holiday bookings, and whether there were any similarities or differences between them.
The company's source markets include the UK & Ireland, Germany, Poland, Belgium, Denmark, Switzerland, Austria, Netherlands, Sweden, Norway, Finland, France and Russia.
The results, which were published as part of an infographic, took into account a variety of different categories, ranging from top holiday destinations, most popular short and long haul destinations, as well as the average length of a traveller's stay and even their favourite time of year to travel.
It found that the top summer destinations for those travelling from the UK and Ireland during the summer of 2013 were Turkey, Greece and the Balearic Islands, while Mexico had also proved to be a popular choice for those looking to travel further afield.
British and Irish travellers are known for their love of escaping abroad for the summer, which means that it is probably no surprise that out of every nation, they are often the first to book.
Switzerland and Germany were also quick to book trips away, while Russians appear a lot more relaxed about the idea of staying at home for the summer, having taken the longest average time to book.
The average length of time spent on a summer break across the regions that were surveyed was found to be nine days, with the French managing to take the shortest breaks (seven days), while the Dutch took the longest (11 days). Meanwhile British and Irish tourists averaged ten days.
Johan Lundgren, Deputy Chief Executive of TUI Travel, said: “This survey has given us real insight into the key similarities and differences between our source markets. Identifying holiday trends for 2013 helps ensure we really know our customers and can tailor holidays so they get the best possible service and holiday experience from us.”